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Cassey Ho
Cassey Ho is an American social-media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. She is considered an Internet personality〔 and a rising YouTube star nationally〔 and internationally.〔 In 2013, she received a Shorty Award in the category of social fitness.〔 She believes that her role on the Internet is more than a Pilates instructor; she believes that she should promote an overall healthy lifestyle and body image.〔 It was in this context, in 2014, that she discovered a photo of a model on Target Corporation's website with a photoshopped thigh gap and wrote critically about its health implications on her blog. Target subsequently apologized for altering the photo.〔 In April 2015, Ho responded to negative comments about her body by creating a YouTube video called ''The "Perfect" Body''.
==Career==
Ho is a social-media fitness entrepreneur who established ''oGorgeous'' and has a YouTube channel called ''Blogilates''.〔〔〔 Ho told ''Forbes'' that she receives a significant portion of her income directly and indirectly from her YouTube channel.〔
She is one of a number of YouTube partners who are making a significant amount of money using YouTube.〔 Her Blogilates channel, on which she is a Pilates instructor, has an e-commerce feature that allows her to sell her line of Pilates clothes and accessories such as exercise tops and bottoms, mats, and bags.〔〔〔 She also makes money from Google ads on her YouTube channel.〔 Ho told ''ABC News'' that as a result of the partners program at YouTube, she has a six figure income.〔〔〔
Her first fitness DVD, ''POP Pilates: Total Body Workout'',〔 was released in Target stores in 2014〔〔 and she is preparing a book, ''Cassey Ho’s Hot Body Year-Round: The Pop Pilates Plan to Get Slim, Eat Clean, and Live Happy Through Every Season'', for release in March/April 2015 and published by Random House.〔〔〔 She has recently gone beyond Blogilates and has started hosting Pop Pilates, which is an in-person meet-up of up to 500 women who work out with her (she also does autograph signing and allows picture taking at these events).〔 She has opened up a line of activeware on ''shopblogilates.com''.〔 Her designs have been featured in ''Shape Magazine'', ''Fitness Magazine'', and the ''The Wendy Williams Show''.〔 She is also planning a national tour to do Pilates with her fans.〔〔
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